George has identified the need for qualitative rather than quantitative methods in order to understand the phenomena

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George has identified the need for qualitative rather than quantitative methods in order to understand the phenomena that constitute co-production, co-creation and value. What ways of collecting data might he consider using and why?

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Research Methods For Business Students

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Authors: Mark Saunders

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George has identified the need for qualitative rather than quantitative methods in order to understand the phenomena

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Research Methods For Business Students

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