You have been asked to select a 10 per cent sample of firms from the sampling frame

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You have been asked to select a 10 per cent sample of firms from the sampling frame used for self-check question 7.3. LO4 a Select a 10 per cent systematic sample and mark those firms selected for the sample on the sampling frame.

b Calculate the average (mean) annual output in tens of thousands of pounds over the past year for your sample.

c Given that the true average annual output is £6 608 900, why does systematic sampling provide such a poor estimate of the annual output in this case?

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