The elaboration likelihood model hypothesizes that there are two routes to persuasion. A person's motivation and ability

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The elaboration likelihood model hypothesizes that there are two routes to persuasion. A person's motivation and ability to think carefully and systematically about the content of a persuasive message determine which route is used.

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Social Psychology

ISBN: 105452

6th Edition

Authors: Tom Gilovich, Dacher Keltner, Serena Chen, Richard E. Nisbett

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Question Posted: Sep 21, 2024 09:02 AM

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The elaboration likelihood model hypothesizes that there are two routes to persuasion. A person's motivation and ability

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Social Psychology

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