1. Fressnapf has focussed its growth strategy on franchising. An alternative option would have been to multiply...

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1. Fressnapf has focussed its growth strategy on franchising. An alternative option would have been to multiply the concept by opening companyȬ

owned branch stores. Discuss the advantages of franchising from the perspective of the franchisor.ȱȱ

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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