1. The basic internationalisation decision entails the choice between standardisation and adaptation. What strategy does A.S. Watson...

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1. The basic internationalisation decision entails the choice between standardisation and adaptation. What strategy does A.S. Watson pursue? Comment on the standardisation potential of the health & beauty sector.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 05:00 AM

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1. The basic internationalisation decision entails the choice between standardisation and adaptation. What strategy does A.S. Watson...

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Strategic Retail Management Text And International Cases

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