1. What are the advantages and disadvantages of the store brand Carrefour Discount to improve the price...

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1. What are the advantages and disadvantages of the store brand Carrefour Discount to improve the price image? Explain.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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