1. What do you think are the best uses of VR for retailers today? What are the...

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1. What do you think are the best uses of VR for retailers today? What are the limitations?

2. Is the typical retailer ready for VR? Why or why not?

3. How can VR enhance a firm’s ability to generate a great total retail experience and relationship retailing?

4. Even if a retailer is not ready for VR, what can it learn from this case?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 07:01 AM

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1. What do you think are the best uses of VR for retailers today? What are the...

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1 Retailers can use virtual reality to do the following Visualize alternative store layouts Simulate ...View the full answer

Retail Management A Strategic Approach

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