2 Since 2004, Carrefour has been in a relaunching process, because of a growing competition both on a worldwide level and in many specific country markets Conduct a SWOT analysis for the group and discuss critically the multiformat approach in this context ...

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2. Since 2004, Carrefour has been in a relaunching process, because of a growing competition both on

Question:

2. Since 2004, Carrefour has been in a relaunching process, because of a growing competition both on a worldȬwide level and in many specific country markets. Conduct a SWOT analysis for the group and discuss critically the multiȬformat approach in this context.

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