3. Which principles of successful retail branding can be identified in IKEAs business model? ...
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3. Which principles of successful retail branding can be identified in IKEA‘s business model?ȱȱ
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Strategic Retail Management Text And International Cases
ISBN: 9783834902870
1st Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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