3. Which principles of successful retail branding can be identified in IKEAs business model? ...

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3. Which principles of successful retail branding can be identified in IKEA‘s business model?ȱȱ

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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