3. Why was it attractive for ECE to enter Central and Eastern European countries? What are the...

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3. Why was it attractive for ECE to enter Central and Eastern European countries? What are the future growth prospects in these countries and in general?

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Strategic Retail Management Text And International Cases

ISBN: 9783834902870

1st Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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