3. Would it be recommendable for TK Maxx to use different advertising strategies in different countries? Discuss.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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Question Posted: Nov 14, 2024 05:00 AM

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3. Would it be recommendable for TK Maxx to use different advertising strategies in different countries? Discuss.
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2. Where can you identify discrepancies and potential conflicts between the brand image of TK Maxx and its everyday operative practices?
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3. Would it be recommendable for TK Maxx to use different advertising strategies in different countries? Discuss.

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Strategic Retail Management Text And International Cases

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