2. Where can you identify discrepancies and potential conflicts between the brand image of TK Maxx and

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2. Where can you identify discrepancies and potential conflicts between the brand image of TK Maxx and its everyday operative practices?

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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