1. Differentiation, continuity and consistency are three success factors for retail brands. Use these concepts to analyse...

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1. Differentiation, continuity and consistency are three success factors for retail brands.

Use these concepts to analyse TK Maxx’s brand management.

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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