1. Differentiation, continuity and consistency are three success factors for retail brands. Use these concepts to analyse...
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1. Differentiation, continuity and consistency are three success factors for retail brands.
Use these concepts to analyse TK Maxx’s brand management.
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Strategic Retail Management Text And International Cases
ISBN: 9783834925367
2nd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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