A fast-food brand is contemplating trading area saturation before committing to locate in several cities in an

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A fast-food brand is contemplating trading area saturation before committing to locate in several cities in an overseas market. What should it consider?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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