2. Should advertising agencies and financial institutions be considered channel members? Why? Why not? Is it more

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2. Should advertising agencies and financial institutions be considered channel members?

Why? Why not? Is it more useful from a managerial perspective to think of consumers as members of the channel or as end-users consuming the services of the channel?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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Question Posted: Oct 10, 2024 02:02 AM

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2. Should advertising agencies and financial institutions be considered channel members? Why? Why not? Is it more

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Marketing Channels

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