3 Pretend youre trying to sell lemonade to a customer. Trace the steps a customer goes through...

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3 Pretend you’re trying to sell lemonade to a customer.

Trace the steps a customer goes through using the selling process model. Could a few steps be skipped? Now pretend you’re trying to sell a multimillion Euro piece of equipment. Are there noticeable differences in how you treat your customers? Why?

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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