3 When supermodel Kate Moss was arrested for possession of cocaine, her sponsors immediately cancelled her contract

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3 When supermodel Kate Moss was arrested for possession of cocaine, her sponsors immediately cancelled her contract to promote their product. Why did they do this? Does the hierarchy of effects model provide a good explanation?

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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Question Posted: Oct 10, 2024 04:01 AM

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3 When supermodel Kate Moss was arrested for possession of cocaine, her sponsors immediately cancelled her contract

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Marketing The Basics

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