4 What are the advantages and disadvantages of using (a) focus groups, (b) interviews, and (c) association

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4 What are the advantages and disadvantages of using (a)

focus groups,

(b) interviews, and

(c) association techniques?

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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Question Posted: Oct 10, 2024 04:01 AM

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4 What are the advantages and disadvantages of using (a) focus groups, (b) interviews, and (c) association

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Marketing The Basics

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