4. Why is it that small, medium, and large is not as strong a segmentation scheme for...

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4. Why is it that “small, medium, and large” is not as strong a segmentation scheme for service outputs as it might be for product attributes? Use a business-to-business product or market in your answer; for example, steel, semiconductors, fax machines sold to sheet metal fabricators, computer companies, or insurance agents.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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