6. Farmers co-ops often start off well, then find themselves unable to compete with private wholesalers. What

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6. Farmers’ co-ops often start off well, then find themselves unable to compete with private wholesalers. What would you suggest are the major issues? What are steps a farmers’

co-op can take to increase its chances of success?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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