8. The service on high-end automobiles is of very good quality: timely and done by polite and...

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8. The service on high-end automobiles is of very good quality: timely and done by polite and competent professionals at service facilities that give the auto owner access to many amenities (free refreshments, free loaner cars, etc.). In what sense can there be a demand-side gap in this service channel?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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