9. Explain how not keeping up with advances in distribution channel technology (e.g., information technology advances, warehouse

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9. Explain how not keeping up with advances in distribution channel technology (e.g., information technology advances, warehouse management techniques, database management tools, etc.) can cause an otherwise well-working channel to develop a supply-side gap.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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