10. Why is it important to understand channel power sources and channel conflict sources? Why can we...
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10. Why is it important to understand channel power sources and channel conflict sources? Why can we not simply design a zero-based channel and be done with the channel analysis process?
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Related Book For
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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