9. When is a channel member likely to overestimate its power? When will it underestimate its power?...
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9. When is a channel member likely to overestimate its power? When will it underestimate its power?
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Related Book For
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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