10. What is the relationship between thinking of power as dependence and thinking of power as five...
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10. What is the relationship between thinking of power as dependence and thinking of power as five sources? Which approach is simpler? Which is more useful to a manager?
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Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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