11. Coercion is just a negative reward. Its all reward power. Power all comes down to one...
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11. “Coercion is just a negative reward. It’s all reward power. Power all comes down to one question: Where’s the money?” Debate this statement.
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Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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