11. Coercion is just a negative reward. Its all reward power. Power all comes down to one...

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11. “Coercion is just a negative reward. It’s all reward power. Power all comes down to one question: Where’s the money?” Debate this statement.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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