A technology company wants to adopt a new business growth strategy to increase its market share. It
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A technology company wants to adopt a new business growth strategy to increase its market share. It aims to upgrade an existing product in an existing market by combining it with unique features of other products in their portfolio. What growth strategy is the company applying? Explain your answer.
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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