The marketing team of a software company is outlining their plans for the coming year. They have
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The marketing team of a software company is outlining their plans for the coming year. They have set their objective for a new product to outperform similar competitive products in the market by at least 20 percent. At what stage of the market planning process is the marketing team? And what is the next step for the team?
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Related Book For 
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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