What is a business portfolio analysis such as the BCG growthmarket share matrix? If a product is

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What is a business portfolio analysis such as the BCG growth–market share matrix? If a product is classified as a cash cow in a firm’s BCG matrix, what does this mean? What are the implications for strategic planning for a cash cow?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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