Are people insiders or outsiders, based on what people do or on what they are? (a) Personalization

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Are people insiders or outsiders, based on what people do or on what they are?

(a) Personalization

(b) Depersonalization What you can do, depends on who you are (i.e., being). What you do is more important than who you are.

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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