As a conversion action is the moment when a company gets a step closer to turn a
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As a conversion action is the moment when a company gets a step closer to turn a potential customer into an actual one, it is useful to have a good insight into how and where this takes place in the sales funnel. Think of at least three conversion actions. Next, explain these conversion actions by giving examples including the following elements: Where in the sales funnel does the conversion take place? What steps can the company take to actively strengthen its relationship with the customers?
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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