At the end of your research, you should provide:

• A summary of the overall campaign

• What the communication goals were

• Who the target market was

• How the campaign was executed

• What were some of the key results achieved

• The foundational customer insight used to help structure the central creative communication message Once you have this summary of the campaign as outlined above, highlight the role of customer insight in developing the central idea of the overall campaign. Do you think that customer insights can be identified through creative methods or do insights need to be derived from extensive analysis of data and market information?