Compare the use of human influencers, virtual influencers, and traditional advertising from the standpoint of their effectiveness

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Compare the use of human influencers, virtual influencers, and traditional advertising from the standpoint of their effectiveness as promotion tools. What advantages does each uniquely offer? What are some potential risks of using each?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:02 AM

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Compare the use of human influencers, virtual influencers, and traditional advertising from the standpoint of their effectiveness

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Marketing Real People Real Choices

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