What potential ethical issues should be considered with the use of virtual influencers? Given the young age

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What potential ethical issues should be considered with the use of virtual influencers? Given the young age of some of those who follow influencers such as Miquela, should sponsors be required to disclose the fact that she is not a human?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:02 AM

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What potential ethical issues should be considered with the use of virtual influencers? Given the young age

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Marketing Real People Real Choices

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