Creative Homework/Short Project As a marketing student you know that large firms often organize their operations into a number of strategic business units

(SBUs). In these large corporations, strategic planning is done at both the corporate and SBU levels. Medium and small businesses also engage in strategic planning by developing a single plan for their entire organization. Select one SBU that is part of a large corporation.

Select one successful medium-sized business. How do you think strategic planning is alike for these two organizations? In what ways is strategic planning for the two different? Would you rather work for an SBU of a large corporation or a medium-sized business?