Creative Homework/Short Project Assume that you are employed in the marketing department of a firm that is

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Creative Homework/Short Project Assume that you are employed in the marketing department of a firm that is producing a lawnmower. In developing this product, you realize that it is important to provide a core product, an actual product, and an augmented product that meets the needs of customers. Develop an outline of how your firm might provide these three product layers in the lawnmower.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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