Creative Homework/Short Project Assume that you are in charge of developing and opening a new restaurant concept for a large national restaurant company. The concept will be opened for a test-pilot run in a city that your boss has picked out. Not being familiar with the city or its inhabitants, you are hesitant to proceed without collecting some data first.

a. Outline the sources of data that you would use to help determine what the concept should be in terms of food, appearance, service, and where the test pilot location should be placed.

b. For each source of data, list specific information that you would try to look for and explain how it would enable you to make a better decision in regard to all the previously mentioned considerations.