Creative Homework/Short Project Choose a company based in your own country that has a wide range of

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Creative Homework/Short Project Choose a company based in your own country that has a wide range of different products or services. Write down 20 to 30 of the key products or services it sells. Try not to use brand names as part of your list; use generic words or names to describe these products or services. Create a table with four columns and as many rows as you need. Across the first column write “product/service,”

and label the remaining columns 1, 2, and 3. Using a search engine, systematically search each of your key words. Write down, in order, the companies that appear first, second, and third in the search results. Is there a pattern? Do you think search optimization is a factor?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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