Creative Homework/Short Project Assume that you are the digital marketing manager for a firm that specializes in

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Creative Homework/Short Project Assume that you are the digital marketing manager for a firm that specializes in warm winter jackets. You have decided to implement a small A/B test for your next email campaign to track the type of content that gets the most engagement from your audience. Create a fictional email with two versions, each slightly differing from the other.

Afterward, you need to list the elements you will act upon when analyzing the results. Explain your findings.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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