Creative Homework/Short Project Assume you are employed in the marketing department of a firm that makes transmissions
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Creative Homework/Short Project Assume you are employed in the marketing department of a firm that makes transmissions for BMW automobiles. You are part of a buying center that is addressing several needed purchases. One is a new-task buy, one is a modified rebuy, and one is a straight rebuy. First, list a product that you imagine would fall into each of the three categories for the firm. Then, describe the steps you would think the buying center would go through in each of the three buys. Write a brief report on your ideas.
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Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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