For Further Research (Individual) You work for a firm that produces and sells high-end digital cameras. You are concerned about the effects of current consumer trends, including improved quality of in-phone cam-eras and the decrease in photo printing. Others in your firm do not share your concerns—they think “business as usual” will be adequate. Develop a memo for upper management that outlines your concerns, the impact you think the trends could have on the business, and what the company could do to help decrease the chance of negative results.