Creative Homework/Short Project This chapter indi-cated that consumers go through a series of steps

(from problem recognition to postpurchase evaluation)

as they make purchases. Write a detailed report describing what you as a consumer would do in each of these steps when deciding to purchase one of the following products:

a. A new suit for a job interview

b. A new smartphone

c. Tickets for a moviefor you and a date

d. A bottle of shampoo

e. A new lamp for your desk where you study Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision pro-cess move toward the purchase of their brand.

(Hint: Think about product, place, price, and pro-motion strategies.)