Select a social media celebrity. Can you find brand names that could use this celebrity for sponsored
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Select a social media celebrity. Can you find brand names that could use this celebrity for sponsored posts online? What about a smaller, less known celebrity? How would the effects of these two types of influencers (i.e., large/well-known versus small) vary in terms of their impact on a brand?
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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