Creative Homework/Short Project Assume you are working as an intern for the city or town where your

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Creative Homework/Short Project Assume you are working as an intern for the city or town where your college is located. You have been asked to prepare a marketing plan with the objective of making the city/

town an important part of the overall college experi-ence for current and future students. First, list the spe-cial problems and challenges associated with marketing a place rather than a physical product. Then, outline your ideas for each of the four Ps.

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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