Creative Homework/Short Project Assume you are working in the market research unit of a firm that practices
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Creative Homework/Short Project Assume you are working in the market research unit of a firm that practices DTC (Direct-to-Consumer) marketing to sell its mattresses.
Your assignment is to plan an A/B test of the main visual on your company’s landing page. Develop a detailed plan for the A/B test and submit it to your instructor.
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Related Book For 
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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