What is cost-per-click? What is cost-per-impression? Develop a detailed scenario of how an imaginary company might use

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What is cost-per-click? What is cost-per-impression?

Develop a detailed scenario of how an imaginary company might use marketing analytics and digital marketing channels to gain insight into the cost of each channel in relation to how much the firm gains in sales.

What are some ways marketers might use analytics to measure the value of nondigital marketing channels?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 09:10 AM

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What is cost-per-click? What is cost-per-impression? Develop a detailed scenario of how an imaginary company might use

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Marketing Real People Real Choices

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