In what ways could Macys expect to measure customer lifetime value (CLV) and share of wallet based

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In what ways could Macy’s expect to measure customer lifetime value (CLV) and share of wallet based on data collected within the context of a reward program such as this?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 09:10 AM

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In what ways could Macys expect to measure customer lifetime value (CLV) and share of wallet based

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Marketing Real People Real Choices

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