Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local restaurant. You know that the characteristics of services (intangibility, perishability, variability, and inseparability) create unique marketing challenges. You also know that these challenges can be met with creative marketing strategies.

Outline the challenges for marketing the restaurant created by each of the four characteristics of services.

List your ideas for what might be done to meet each of these challenges.