Creative Homework/Short Project How do you think companies decide what kind of brands are feasible for cobranding?

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Creative Homework/Short Project How do you think companies decide what kind of brands are feasible for cobranding? Can you think of a brand that could benefit from cobranding in your opinion? List some brands that might suit as the chosen brand’s cobranding partner. Explain the cobranding opportunities available to these brands.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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