In Class, 10–25 Minutes for Teams Brand names are an essential part of a good branding strategy. Choosing the right name can either make or break a company.

Imagine you work for a media company managing your clients’ branding and you are tasked to launch new products for a certain client. Even though you are not in the position to change the brand name of your client’s company, you feel like their name and logo is not striking with their product offerings. What could be done to resolve this problem? Can you think of other instances where a brand name and its product offerings do not match?